Retailers Can Benefit from Content Marketing

Content marketing is fast becoming the go-to marketing technique for businesses.  In fact, studies show that content marketing will soon dominate traditional marketing techniques.  Retailers can benefit from a solid content marketing strategy and connect with prospects by publishing relevant content that addresses buyer needs.

Content marketing, being a push style of marketing rather than a pull style, focuses on finding the intersection between your customer’s needs and your solutions.  A recent study by the Custom Content Council shows that:

• 72% of consumers prefer to get information from a company in the form of articles over advertising

• 51% feel better about a company that delivers custom content and are in turn more likely to buy from that company. 

Content marketing establishes you as an authority in your business, allows you to target key prospects, contributes to lead nurturing and positions you for competitive advantage. 

To make the most out of content marketing:

Evaluate you buyer persona.

Ask yourself, “would this person like this content?”  Have an understanding of what it is your prospects want in terms of content and produce that.

Provide useful information. 

Offer solutions to your prospects problems.  Inform them on the latest news, trends and hot topics in the industry.  Be a resource for customers to seek information in making purchasing decisions.

Post often.

Be consistent with your postings to gain a following.  Post blogs, articles and other content to your website and social media networks regularly and include links in your email marketing.

Make sure you content can be found.

Keyword-rich content will boost your e-commerce business.  Utilize SEO tactics and use keywords in titles, images to be found by search engines. 

Need help developing a content marketing strategy or producing great content?  PRISM Media Group can help.  Visit our website or give us a call at 469-645-2408.