A Few Tips for Steering a Content Strategy

With all the choices available in today's Internet advertising world, it's easy to see how a content strategy could get away from even the most careful marketing personnel. There are several things you should keep in mind when you're shopping for someone to help you with any kind of content strategy, and first and foremost is a sense of collaboration.

It’s important to keep in mind that nothing of any real value is accomplished on the Internet without a back-and-forth that grows and expands over time. It's important that the right professionals are making decisions concerning content strategy. For example, a web designer can do a great job putting together a site but might not have the right background to decide on whether blogging or video marketing is best for you. Make sure you get the experts that understand all the nuances whether you’re looking for SEO or social media.

It's important to keep in mind the best B2B sites have a host of interesting tidbits, articles and useful information that your client base will likely share, but you need to keep in mind the proper sourcing is an integral part of getting the links that are important to search engine optimization. Having social media sharing buttons on content pages is a great way to encourage this kind of leapfrogging since links increase page ranking.

It's also important to make sure you take full advantage of the other experts in the field. Having guest writers link back to their own site from yours is a useful bridge as far as search engine optimization is concerned. Remember too that where social media is concerned, while search engine optimization might not be the holy grail that will get you success with this set of techniques , a new list of nefarious deeds where Twitter and Facebook are concerned are taking the place of black hat SEO. For example, a large number of ‘likes’ but little engagement is a tip off to someone scamming the system.