Tuesday, April 5, 2011

Consider Some Factors to Get the Most from Social Media


When you’ve finally taken the plunge and decided to use social media as a focal point for your content strategy endeavors, there’s a necessary learning curve that can help you to get the most from Facebook or Twitter or any of the other options that you want to use.

Even though these are the most modern methods to get your message out to as many prospects as possible, there are still a few more traditional advertising values that you’ll need to incorporate so that the whole package works. More to the point, the old adage ‘timing is everything’ applies here and you’ll want to hit the mark just right with either blog posts or tweets to get maximum effect.

Think carefully about the time that you want to publish the tweets or posts that you use. For example, tweeting during rush hour when you’re looking at impressing a mature audience might not be a good idea. Take some time to consider the frame of mind of the intended audience. Businesses have the ability here - with the plethora of mobile applications - to target an audience more often than ever before.  But it’s all about choosing you times carefully.

Finally, businesses also need to keep in mind another one of those traditional principles, even though they are dealing in the latest technology.  It’s important to look UP for the answer to the cheapest way to get the most from a server and that specifically means you need to look towards the cloud. Shared resources are always cheaper and when you add in the fact they are now even being touted as a viable alternative to the physical data center, smart businesses need to keep their eyes on the efficiency these present.    

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