Are you promoting and selling your products online? In today’s digital world, everyone is connected with easy access to the web via computers, tablets and smartphones. Recognizing this trend, most all merchants have some sort of online presence. Sure you have a booth at Market, but a virtual store or show room can boost sales by allowing you to be in front of customers at any given time with special offers, new product lines and detailed product information. Here are some tips on driving traffic to your virtual store or showroom:
Optimize your site for search engines
Search Engine Optimization is key for successful e-commerce. Spend time building a solid list of keywords and use them in product titles and product descriptions. Include Alt tags to provide a text equivalent for images as some may not display on visitor browsers.
Content is king
Create content that is interesting and relevant to your customer and post it on your site. Your content should provide value to the customer, offering solutions to their problems or other information that they want or need. In addition to your product offerings, make your site a resource for customers. Keep them coming back with interactive displays of your products in slideshows or flipbooks.
Share you content
Share your content with social networking sites like Facebook or Twitter. To maximize this effort, target your customers or specific groups of people with tools like Twitter Search. Provide links to the custom content on your site. Ask your social community to share your content if they enjoyed it and found it helpful.
An excellent way to drive traffic back to your site is with an email marketing campaign. Build a list of subscribers who have expressed interest in receiving communication from you and update them with news about your business and your products. Direct them back to your virtual store or showroom for more information.
Need help with SEO, content creation, social media management or email marketing? PRISM Media Group can help! Visit our website or give us a call at 469-645-2408.