The objective for most companies that market online is to drive traffic to their websites and increase sales. Believe it or not, video marketing is now one of the most effective ways to do that. In fact, online marketers are using video more than ever to connect and engage with their customers. Video marketing can be an easy and inexpensive way to market your products and services online and direct prospects to your website or store where they can learn more about you and your business.
These days, it’s not unusual for people to hop online to research and find more information about products and services. A search engine like Google is a starting point for most but you may be surprised to learn that Youtube is now the 2nd most popular search engine. The good news for online marketers is that search engines love video and listing them in search results. Forrester Research states that online video is 53 times more likely to appear as a top search engine listing. Cisco Systems projects that 90% of all internet traffic will be video by 2013. This is a perfect time to start integrating video into your marketing strategy.
Make the most out of video marketing
Video stimulates two primary senses – sight and hearing – and can have a strong impact on your customers. Keep it simple and avoid over-complicated images and messaging.
Be creative! One retailer that makes great use of video is the engagement ring destination, Robbins Brothers. They’ve taken their video marketing a step further in allowing their customers to submit videos of their wedding proposals for a chance to win $1,000.
Promote your videos in your email marketing campaigns, on your website and on your company Facebook page. Consider including links to your videos in your regular email communication as well.
Use video sites like Youtube and Vimeo that are recognized by search engines and utilize targeted keywords in the titles, descriptions and links of your videos to help with link building and SEO strategy.
Need help planning or executing a video marketing strategy? PRISM Media Group can help! Visit or website or give us a call at 469-645-2408.
The explosion in recent years in online video has given rise to a new way of marketing business. It is no longer the case that you have to promote the dry static text sales page. Video has the potential to make your message come alive and there are numerous video marketing tools to help you get there. video production
ReplyDeleteThey delivered the desired software functionality branding agency for small business on budget and on schedule.
ReplyDeleteThey were able to complete the project on budget and on time, without ever compromising on quality
ReplyDeleteUX consulting
I think this is a charming issue, I expect you would surely post on it again sometime near the future. Thanks guys!
ReplyDeletewebsite designers companies
Continue the good work; keep posting more n more n more.
ReplyDeletebest web design companies
Pretty good post. I just stumbled upon your blog and wanted to say that I have really enjoyed reading your blog posts. I hope you post again soon. Big thanks for the useful info. Digitally Native Branding Agency California
ReplyDeleteThank you for sharing such a nice post about Marketing video production company . I love it so much. Check
ReplyDeleteThis blog is very nice and informative about Video Conferencing Systems For Business . Thanks for sharing this blog. I am waiting for your next articles. Keep it up.
ReplyDeleteYou have a good point here! I totally agree with what you have said!! Thanks for sharing your views on Get 1K Subscribers For Free hope more people will read this post.
ReplyDeleteVery interesting and amazing post related to Professional Video Creation Service. I will surely share it with friends. Thanks for sharing.
ReplyDeleteIt’s a really useful post for me related Professional Video Production Services. Very interesting, good job, and thanks for sharing such an informative post.
ReplyDeleteNice post
ReplyDeleteI really enjoyed reading your post about how video marketing can help enhance your online presence and boost sales. It was so informative and I loved all the great tips that you shared. I also appreciate your post about how to use video marketing on a budget. It's so important to remember that you don't have to be a large company to use video marketing.Promotional Products
ReplyDelete