The objective for most companies that market online is to drive traffic to their websites and increase sales. Believe it or not, video marketing is now one of the most effective ways to do that. In fact, online marketers are using video more than ever to connect and engage with their customers. Video marketing can be an easy and inexpensive way to market your products and services online and direct prospects to your website or store where they can learn more about you and your business.
These days, it’s not unusual for people to hop online to research and find more information about products and services. A search engine like Google is a starting point for most but you may be surprised to learn that Youtube is now the 2nd most popular search engine. The good news for online marketers is that search engines love video and listing them in search results. Forrester Research states that online video is 53 times more likely to appear as a top search engine listing. Cisco Systems projects that 90% of all internet traffic will be video by 2013. This is a perfect time to start integrating video into your marketing strategy.
Make the most out of video marketing
Video stimulates two primary senses – sight and hearing – and can have a strong impact on your customers. Keep it simple and avoid over-complicated images and messaging.
Be creative! One retailer that makes great use of video is the engagement ring destination, Robbins Brothers. They’ve taken their video marketing a step further in allowing their customers to submit videos of their wedding proposals for a chance to win $1,000.
Promote your videos in your email marketing campaigns, on your website and on your company Facebook page. Consider including links to your videos in your regular email communication as well.
Use video sites like Youtube and Vimeo that are recognized by search engines and utilize targeted keywords in the titles, descriptions and links of your videos to help with link building and SEO strategy.
Need help planning or executing a video marketing strategy? PRISM Media Group can help! Visit or website or give us a call at 469-645-2408.