Everyone in the marketing game understands the potential inherent with social media sites like Facebook and Twitter, but those same pundits are the first to say that the number of ‘likes’ a company or brand gets might be interesting and encouraging, but far from what’s generally defined as solid marketing analytics. The potential has never been questioned. There’s just always been a need for a way to measure results.
Still, as social media marketing moves forward so too do those intrepid souls who are looking for ways to illustrate a way to understand more about how these potential customers are actually thinking. A new index called social standing promises to give marketers a better picture of whether the online sentiment about any particular brand is bad or good.
A real time score is assigned here by compiling the number of times a brand is mentioned on Twitter and blogs. The higher the score the better the sentiment. Perhaps that doesn’t sound too convincing one way or the other, but the categories that have been compiled by social media measurement firm Trendrr will also contain any comments that are left about the products available.
PC World's Robert Strohmeyer puts the whole new venture into perspective by saying that knowing what people are saying online about your goods and services must necessarily be as valuable as spewing forth countless ads and slogans and hoping for the best.
There does seem to be one downfall in an otherwise interesting picture and that’s the fact that Facebook or any other social media platforms like Digg have not been mentioned as part of the new matrix. Still the new system is flexible and promises to have daily weekly or even monthly data that can be used to develop a tweak in the direction that any brand is taking.
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