Interactive Marketing Is Now Mainstream: Are You On Board?

For those that are still catching up or, worse yet, marketers who still think that old methods of preaching and hard selling prospects into submission is still the way to go, there’s news. Your ways are obsolete. To get the attention of almost any demographic worth having today, interactive marketing is the way to go. And make no mistake, there’s an emerging ground swell of marketing professionals that understand the new order and are watching it solidify into the mainstream.

Need proof? Then how about the most recent awards that were handed out at the

The Dallas Fort Worth Interactive Marketing Association (DFWIMA)’s 11th annual Excellence in Interactive Marketing Awards (EIMA) April 20^th? This is an industry that has picked up enough steam to have an accredited awards ceremony. The proof here is in the pudding as they say and although it’s possible and even likely that you didn’t know of the awards although you’re involved with or even work in marketing or business yourself, there’s considerably less chance that you wouldn’t recognize the campaign that cleaned up this year.

The Go RVing promotion is one of the most recognized and successful efforts that interactive marketing has produced. There still seems to be some confusion over what interactive marketing is and what it isn’t, and although the interactive version does make use of the internet, there’s a separation here from what’s generally considered online marketing.

The idea isn’t so hard really. Interactive marketing is really all about engaging the customer and getting their input and utilizing it at the same time. Essentially, it’s all about helping the people who build your company to have a say.

Take the words of one expert in the field. John McDougall, Acknowledged Social Media Expert, has recently been quoted as saying that Interactive marketing will grow to $61 billion by 2012. It’s the new mainstream and one you can’t afford to miss.