Cloud Based Video Production: Looking Ahead

The Cloud is a relatively new concept but like a lot of other innovations that affect businesses on the web, it’s quickly becoming one that serious entrepreneurs can’t afford to do without. Recent articles have pointed to the fact that everyone from Amazon.com to HP are staking their claim to some corner of the Cloud and any size business on the web needs to pay attention to the possibilities here when it comes to avenues like content.

It seemed at first the Cloud might become only a concern for programmers and other high enders who were only considering how to migrate large data centers to this latest innovation, but now it’s becoming apparent that SME’s should be looking as well, specifically at what the Cloud can do for video production.

Nowhere was this more apparent than at this years NAB2011 conference where concerns about 3D and 4K imaging nearly took a backseat to the new technologies available on the Cloud to experts in the fields of traditional and new video developing. Technically speaking, Interplay Central was one of the developments that created quite a buzz at the conference since it frees software from the PC altogether.

What that means to the company that is looking at video for the first time or looking to work the Cloud for an already existing video format is harnessing what can basically become over time unlimited resources to work within video content. It is this communal aspect of the Cloud coupled with the obvious security of having what amounts to in many ways an external hard drive that is shared that should pique the interest of SME’s and motivate them to follow in the footsteps of the larger firms as they develop their content strategies for video and all other kinds of content.