Leave it to the good people at Facebook to keep moving ahead and trying new things that business needs to be aware of. Latest in the never ending festival of innovation that comes from this social network are Facebook Comments—some say a great new innovation that will help business listen and engage clients, other’s are not so sure.
Even the hard core tech wizards at places like techcrunch.com aren’t sold on the new platform that allows for commenting on blogs and third party sites. First off the new system is easy to install since it only requires a simple line of code that needs to be added, but right off the bat there’s a downside when you see that the new Facebook Comments possibility doesn’t allow for Twitter or Google logins. Not really a big deal, but there is something to be said for convenience and getting the most input from across the largest spectrum when you’re steering social media platforms on toward business goals.
Still the micro goal here is parallel with the macro goal of any business that’s using Facebook as a tool to gauge customer preference and watching trends carefully, and for that reason the fact that site administrators have been given controls over comments is interesting. The option of making them visible generically or only to certain people, as well as blacklisting certain words and banning certain users, provides the kind of insight and solid social media marketing requires.
The results speak for themselves. As far as techcrunch.com goes, at least checking out the new Facebook Comments section is more than worth it as they report that Facebook is still their number one referring site right behind Twitter.
Still more evidence that social media can’t be ignored as part of any comprehensive online adverting package.
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