It doesn’t matter where the demographic studies for your target market tell you that you need to focus to attract the most clients, you need to be sure to stay on top of the technological curve to be sure that you’re spreading the net as far as possible. And unless you’ve been hiding under a rock you know that social media in general and Facebook specifically needs to be an important part of the equation.
Rest assured a well developed content strategy will take full advantage of this phenomenon if for no other reason that the innovation your business will get by associating with them. Consider the latest news, and there’s always something on the horizon with Zuckerberg and his crew. During what’s called a Tech Talk at their office this month, the wizards at Facebook disclosed they were looking at developing a new dashboard that will give developers more access to the latest and most current information about the traffic they get to their sites. The relevance?
For small or large businesses that are using this cost effective method it means they can have the latest information about who is looking at what in real time. That’s a vast improvement over the old clunker dashboard that only supplied data that was no more recent than 48 hours old.
It’s the best of both worlds for the business that wants to be sure they get as much territory covered as possible. Imagine a content strategy that allows clients to tell you what it is they want through the interactive qualities of social media and then even lets you look in on what they select and what their real preferences are? It’s the best of beneficent data collection for the social media age.
No comments:
Post a Comment