Internet Advertising Revenue Taking Off: Your Firm Needs To Be On Board

You keep your ear to the proverbial ground because you’re in the business of going where the money is. Someone told you a while back that meant the Internet and you listened - that was your first smart move. Bolstered by social media, the proliferation of the Web has become not only a viable but expanding source of revenue. Some even call it the gold rush of the new millennium.

Fair enough, but you’re in business and need to be convinced before you start shelling out marketing cash on cyberspace. You need numbers to convince you, so here goes.  Global internet advertising spending is expected to rise 12.7% in 2011 and that’s an expansion for an industry where others are shrinking, downsizing or just plain failing.

These are the numbers from U.K.-based Warc (the Worldwide Advertising Research Center) and they predict that the United States will still be the center of the storm when it comes to the rebound this advertising has enjoyed and it has as the two main drivers: emerging markets and the prolonged rise of Internet advertising.

This is what it means for businesses, both large and small: Quite simply, you need to be sure to cover all the bases when it comes to getting the most for your advertising dollar. That means straddling the line between cyberspace and other more traditional methods. Consider the findings of another advertising related report.

Numbers from BIA/Kelsey and ConStat tell us that Twitter is increasing its market share where adverting is concerned and that there has been an increase of 19% in the fourth quarter of 2010 from 9% in the third quarter of 2009 in the usage of the familiar social media tool. Still, that’s keeping pace with the Yellow pages at 29% usage for the same time period.

That doesn’t mean that the writing isn’t on the wall, however. Another recent report even has Skype selling banner ads on its pages in the near future. The move is clearly to cyberspace and Internet advertising.