Automated Marketing: Set It And Forget It

It was no surprise to anyone who understood the implications of the Internet that business would get involved and one of the first places they grabbed a foothold was in marketing. It's no shock either that the gurus who understood what the web and computers were capable of soon came up with a concept called automated marketing which is the technical term behind the ‘set it and forget it’ philosophy.

In plain terms it means that business can market and do more with less by:
• Increasing the productivity of your marketing team without making the team bigger
• Finding out what works and replicating it
• Easily increasing the size and scope of events
Valuable content is what’s behind the techniques that can range from email marketing to article marketing and blogs. The idea here is just what the namesake implies in that the technique is automated—business decides on a set of parameters and criteria and then lets the parameters do their work.
Here’s an example of a vehicle that business can use when it comes to an email marketing. Autoresponder is a great way to follow up with customers with an email every few days that will include interesting tidbits like reports, videos, podcasts and related products as well as news.
With set and forget automated marketing the initial investment of time and money is once .After that the system that you’ve decided on takes care of itself. Updating your targeting from time to time and market scope every once in a while after that is all that you’ll need to do.
Business needs to start by deciding on the best techniques that suit the company model. A variety of search engine optimization techniques like the blogs and articles mentioned above are good choices and Google AdWords is another popular example of this automated approach.