Break Through All The White Noise To Capture Prospects Attention With Interactive Marketing

It’s the dawn of a new era in interactive marketing and there’s no one left who will deny that and hope to make a real go of things selling goods and services in the handheld marketplace. Ten years ago no one could even envision a world where you could receive and interact using data without a modem, but the technologically advanced landscape has made that view as outdated as the Yellow Pages and dial-up internet.

Looking at the new mobile landscape that includes mobile smartphones and tablets makes it easy to see why there’s a revolution in how people get and respond to information. Consider the statistic that says by 2012 (that’s right, next year) people will get 50% of their digital content on mobile phones rather than computers. Add in the interactive elements of social media like Facebook and Twitter and you’ll see right away why the term interactive marketing is much more than a catch phrase.

It goes without saying that breaking through the barrage of content is the new challenge for the modern marketer. However, there are new methods that can help any business be heard above the din of all the white noise that both consumers and marketers need to sort through.

As flexible as wireless

Interactive marketing is as smart and flexible as the wireless technology that supports it. This growing medium is already blazing a new trial with the latest techniques like geo-targeting and digital signing as well as more familiar and traditional techniques like mobile coupons.

The purpose to all these interactive marketing techniques is quite clear. They give the modern marketer and business the ability to morph continually and change not only the scope but the messages themselves so that they are suited to an ever changing client base that has tastes and preferences that can be different on any given day.