How Your Business Can Benefit From Custom Publishing

You’ve heard it over and over again: “Content is King.” But you may wonder how your business should go about integrating content into your overall marketing strategy. With so many content marketing tactics available, deciding the best way to distribute your content can be a daunting task.

If your business objectives include connecting and building meaningful relationships with a specific audience and sharing valuable, high-quality content that is relevant and resonates with them, then a custom publication may be the answer for you.

Custom magazines are similar to traditional magazines in look and feel but are sponsored, produced and issued by a company or brand with the intent of brand building, relationship building and establishing a position of authority or thought leadership on a particular topic. Created in both print and digital formats, custom magazines draw the audience to your products and services while also providing solutions to their problems along with other relevant information. Nearly any industry or business sector can benefit from custom publishing; from banking to healthcare to retail, any business that wants to generate leads, educate and retain customers, sustain internal communications or support sales can benefit from a custom magazine.

Consumers are on board with custom magazines as well. According to the Custom Content Council:

• 90% of consumers find custom content useful

• 78% of people believe that organizations providing custom content are interested in building good relationships with them

• 77% understand that the goal for these organizations is to sell them something but are okay with it as long as it provides value

A custom magazine allows your business to strengthen relationships with existing clients, target new clients and debut new products and services. The benefits of custom publishing are undeniable. Let’s get started!

Need help creating a custom publication or producing great content? PRISM Media Group can help. Visit our website or call us at 469-645-2408.

Retailers Can Benefit from Content Marketing

Content marketing is fast becoming the go-to marketing technique for businesses.  In fact, studies show that content marketing will soon dominate traditional marketing techniques.  Retailers can benefit from a solid content marketing strategy and connect with prospects by publishing relevant content that addresses buyer needs.

Content marketing, being a push style of marketing rather than a pull style, focuses on finding the intersection between your customer’s needs and your solutions.  A recent study by the Custom Content Council shows that:

• 72% of consumers prefer to get information from a company in the form of articles over advertising

• 51% feel better about a company that delivers custom content and are in turn more likely to buy from that company. 

Content marketing establishes you as an authority in your business, allows you to target key prospects, contributes to lead nurturing and positions you for competitive advantage. 

To make the most out of content marketing:

Evaluate you buyer persona.

Ask yourself, “would this person like this content?”  Have an understanding of what it is your prospects want in terms of content and produce that.

Provide useful information. 

Offer solutions to your prospects problems.  Inform them on the latest news, trends and hot topics in the industry.  Be a resource for customers to seek information in making purchasing decisions.

Post often.

Be consistent with your postings to gain a following.  Post blogs, articles and other content to your website and social media networks regularly and include links in your email marketing.

Make sure you content can be found.

Keyword-rich content will boost your e-commerce business.  Utilize SEO tactics and use keywords in titles, images to be found by search engines. 

Need help developing a content marketing strategy or producing great content?  PRISM Media Group can help.  Visit our website or give us a call at 469-645-2408.