Google Is Getting On The Mobile Application Bandwagon...You Should Too

One of the best litmus tests for deciding when the time is right to get involved with a new technology that will enhance your content strategy is when the big players in the IT world are jumping on the bandwagon. There’s a need for some timing here, because it’s important to get in on the latest aspect of any new content strategy at just the right moment and the bell has definitely rung for mobile applications as part of an advertising and even processing package.

All the information that tells the savvy business owner that they can’t do without the mobile applications is glaringly obvious in the new issue of ReadWriteMobile, one of the flash points for all the data that’s relevant about the symbiotic relationship between hand held technology and business. And this latest tidbit isn’t totally unexpected in the nature of the advancement or the people that are making it happen as Goggle has just announced an application that allows Android developers to sell products through their mobile applications which are in turn processed through Google checkout.

This is more than just another development in the wave after wave of mobile technology that will benefit Internet based business, and even though the current model will only support the sale of digital content, there’s no reason not to assume that the competition will refine the process. For now, the score stands this way.

Any forward thinking content strategy will need to get involved with mobile applications and the advertising contained therein since the ability to sell goods and services of all different descriptions is close behind. Although there’s been no definite word yet, the new application is scheduled for launch this week and e-business can’t afford to be left flatfooted here.