Why You Need A Clearly Defined Content Strategy

Considering the fact that the BBC has recently split it’s technology and online content strategy divisions into two so that they can get the most from the social media platforms available, it’s worth the time to take a good look at content strategy and it’s implications.

Content, in all its forms, is the engine that runs sales and investment for business on the Internet. It doesn’t matter what route you take on the Web to that end goal of profitability, you need to be sure that you know how to tailor all the avenues that your content takes. In short, it doesn’t matter whether you want to use blogs, articles or social media, you need to be sure that you’ve a got a clear content strategy that works and puts your best foot forward for the goods and services that you’ve got to sell.

The weight of the online advertising dollar is falling squarely on the shoulders of social media today. Take a look at the trends involved and when you see things like Facebook credits that will be required on July 1 for social game developers to make real world payments, it’s clear that social media is an advertising tool that’s only about to expand and not contract in the future.

That’s means it’s necessary to understand that social media marketing and a good content strategy need to walk hand in hand. New reports are suggesting that business needs to get a lot more specific about the content they will need for their efforts and look at both the advantages and disadvantages of all that social media has to offer.

So, in the end, these reports and the experts behind them are asking business to decide between YouTube and Facebook or maybe a combination of Twitter and Digg and others. A well thought out content strategy will work together to prevent one avenue becoming stale and overused and provide a blanket coverage that takes all mediums into account.