The shift to tech is moving forward and gaining momentum and a recent report from IBM is even stating that midsized organizations are not only increasing the money that they spend on IT, but they are looking at spending the money that they’ve set aside in new ways. A big part of this new direction is shifting to marketing analytics.
IBM studied 2,000 organizations in 20 different countries and found that over half were going to increase their IT spend over the next year to year and a half, but there’s more to the picture here than first meets the eye. While these firms are aware that the shift to aspects like social media and interactive marketing are critical to mining a new tech savvy demographic, they also understandably want to know how to implement some system to measure ROI effectively for these new techniques.
In short, they’re not only looking at things like Facebook and Twitter, but they also need to know how to gauge their effectiveness. Midsized firms that were concerned with their survival over the last two years are now pumping money into IT and numbers state 79 per cent are focused on customer based innovation.
However the only concern of these midsized companies wasn’t getting the right analytics to compliment their other IT choices. It was no surprise that the shared advantages of The Cloud were the other big priority item. Moving ahead for these firms also means still keeping one eye to cost savings and this latest technological innovation appeals to the business that wants to share resources to keep costs low.
As far as barriers goes, the IBM report stated that one of the biggest barriers was lack of IT skills and resources but that’s a situation that is easily rectified with the right interactive agency on your side.
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