Dallas, Texas (July 16, 2008) — PRISM Media Group, one of the Southwest’s fastest-growing custom publishers, announces the the launch of an innovative, next-generation electronic magazine, or “e-zine,” for Radius Display Products.
The e-zine, called 360°, is a monthly custom publication produced by PRISM Media Group and sent on behalf of Radius Display Products to approximately 5,000 select clients.
Aimed primarily at display dealer owners, sales managers and project managers, the e-zine provides helpful, actionable info about achieving and sustaining business success in the highly competitive exhibit display products industry. 360° has a consultative yet playful, casual editorial personality; informative articles that have multiple subheads points and sidebars, making them easy to scan for time-pressed readers; “conversation starters” with clients to encourage a dialogue; and a clean, contemporary design.
“We are able to deliver a highly engaging and interactive connection between our clients and their customers through a custom e-zine,” says Michael Malone, PRISM Media Group's Director of New Business Development. “The custom content helps drive traffic to the client’s Web site, which in turn raises the awareness of its capabilities and products.”
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