Dallas, Texas (August 16, 2008) — PRISM Media Group announces the launch of a quarterly custom magazine for AmeriCredit, called ACCELERATE. The magazine is delivered to 40,000 AmeriCredit customers and prospects at auto dealerships throughout the US and targeted to finance/insurance and general managers.
“AmeriCredit’s goal was to build and maintain a solid relationship with auto dealer managers, by giving them service, products and tools to help them sell more cars,” says Michael Malone, group publisher for PRISM Media Group. “By working collaborative with their marketing group, we created a custom magazine which provided expert advice on increasing sales and profitability, best practices from the most successful auto dealerships and useful information about auto loans.”
The magazine — whose tagline is “Driving Your Dealer’s Success” — provides helpful, actionable info about achieving and sustaining financial success in the highly competitive auto industry. ACCELERATE has a friendly yet consultative, professional editorial voice; informative articles that have multiple entry points and sidebars, making them easy to scan for time-pressed readers; and a clean, accessible design.
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