Follow Up Post-Market with Email Marketing

The Total Home & Gift show at Dallas Market Center wrapped this week.  As we walked the floors of the Market, checking in on some of our clients, we were thrilled to see how busy some of the showrooms and booths were.  Especially the ones that took advantage of the advertising opportunities available through Dallas Market Center's partnership with PRISM Media Group!  We know that the ads placed in The Source and the Directory, as well as the amazing On-Site Media opportunities were a huge draw and helped buyers know where to find your showrooms and product lines.  But what happened once they made it there?  Did you get the sale?  We hope that you did but if not, what's your plan for follow up?  How will you keep your potential customers engaged?  A great way to follow up with and maintain communication is with an email marketing campaign.

Some of you may already be doing this and for some it is on your growing to-do list.  In either case, we want to help make you and your email marketing campaigns successful.  Here are a few quick tips to make sure your email marketing campaigns are effective:

• Have an interesting subject line:  Your subject line should be interesting and intriguing in order to encourage recipients to open your email.  It's decided in the first few words of your subject line whether or not your message is of interest to them.
• Keep the emails short & to the point:  You may have a lot that you want to say but only relay the important points in your email marketing.  Long emails with a lot of text and paragraphs are not thoroughly read.  Keep it short and sweet.
• Include a strong call to action:  Now that the recipient is engaged, make sure to tell them what to do next.  Whether its to visit your website or Facebook page or to call for more information, make sure the instructions are clear.
• Include all of your contact info: Your potential customers will need to know how to get in touch with you.  Make it easy by prominently displaying all of your contact information.  This will also assure recipients that the email is legitimate and from a reliable source. 

Don't have time to successfully launch your own email marketing campaign?  That's okay, we can help!  Visit:  http://solutions.prismmediagroup.com/ for more information or give us a call at 469-645-2400.