Facebook To Add CPV To Social Media Marketing Options

There's an old say..."Where there’s a will, there’s a way".  That certainly seems to be case for social media market options, especially when you take a look at the latest offering from Facebook which will include a new cost per view (CPV) option with its advertising features.

For quite some time now, people who have been tinkering with the metrics associated with Internet marketing have been trying to find a way to gauge how effective any of these social media marketing options actually are. Of course with technology racing at light speed, being able to find the right combination is often just beyond the grasp of any marketing professionals or small business owners.

Still, ingenuity being what it is, the industry moves closer and closer to being able to quantify how effective social media in general and Facebook in particularly, is as an interactive marketing vehicle. The latest move by the social media giant is in effect pay-per-view for advertising and although it will give an indication of whether any ad has been seen or not, there are still questions as to how effective this latest technique actually is.

Michael Kelley, CMO with AdGenesis is at least one professional who thinks the new move by Facebook is a step in the right direction but one that falls short. Recently he said this new attempt at marketing analytics would be much more effective if it asked consumers specifically about their likes and dislikes pertaining to certain products and/or advertising campaigns.

It seems even the social media giant might be forgetting one of the basic tenets that gave it its success in the first place - anything to do with social media needs to have an interactive format to be successful.  And of course that would include any kind of social media marketing they attempt.