Facebook to offer real time ad targeting

Turn around and there’s something new in the world of Internet advertising and these innovations are usually something business needs to pay attention to if they’re planning on putting together a comprehensive advertising package that works.

Now while every business can testify to the reams of spam and junk mail they get in their respective inboxes promising page one rankings in one month and the like, there’s good reason to pay attention to the innovations that come with names like Facebook attached. That’s why recent news about how the social media platform plans on targeting ads based on the information that’s available on wall posts and status updates is essential. It’s all part and parcel of the latest awareness on the part of Internet advertisers that they need to be working to match ads up with an individual’s personal preferences at that moment.

Those in the know will say that this is really nothing new since Facebook has been using the above mentioned to target ads for quite some time. However, there’s a big difference here and that lies in the fact information is now being matched with the relevant ads almost immediately. It’s the Holy Grail for an effective content strategy and proof that the forces that be won’t rest until social media is the mainstay of all successful content strategies.

Facebook outlined their philosophy concerning the new angles in a recent press release. In it they say they present a unique advertising possibility since users on the site share explicit interests with each other. Although the new product is only in the testing stages, it’s obvious business that wants to be sure to be on the cutting edge will include social media since it is clearly the tour de force of any content strategy.