AOL turned to full time newsroom for quality. Marketers will need the same.

There’s no way a business today can stay on top without being abreast of all the latest developments when it comes to a content strategy. Sure, savvy business owners know by now they need social media and print collateral to have a well rounded approach, but it’s indispensable to understand that any house that doesn’t have a solid foundation sinks and that goes for any kind of marketing as well.

Consider a recent report that says AOL is becoming so content conscious that they’ve made moves to adopt a full time newsroom. The reason? This is just one of the companies that is placing its stock in content this year and that means they need to have the best writers possible in the stable. The search engine is now placing all its eggs in the SEO content basket so to speak and that means smaller businesses that need the Internet to get exposure for their goods and services need to follow suit.

The new move branded The AOL Way should inspire marketers to do the same so they will get the full effect from any content driven campaigns they decide on. It’s necessary for all those concerned in the e-commerce field to be aware of the fact that Google has recently changed their algorithms to reward only quality based content. That has implications for the manner of content you need to get the job done—namely getting the rankings as well as informing clients as a value added feature.

Factoring in the changes to what you’ll need in a business environment as far as content is concerned means hiring for both solid SEO knowledge and a solid background in writing. Long gone are the days where keyword stuffing and second rate writing were acceptable practices.