Business spending more on technology, looking at marketing analytics: IBM report

The shift to tech is moving forward and gaining momentum and a recent report from IBM is even stating that midsized organizations are not only increasing the money that they spend on IT, but they are looking at spending the money that they’ve set aside in new ways. A big part of this new direction is shifting to marketing analytics.

IBM studied 2,000 organizations in 20 different countries and found that over half were going to increase their IT spend over the next year to year and a half, but there’s more to the picture here than first meets the eye. While these firms are aware that the shift to aspects like social media and interactive marketing are critical to mining a new tech savvy demographic, they also understandably want to know how to implement some system to measure ROI effectively for these new techniques.

In short, they’re not only looking at things like Facebook and Twitter, but they also need to know how to gauge their effectiveness. Midsized firms that were concerned with their survival over the last two years are now pumping money into IT and numbers state 79 per cent are focused on customer based innovation.

However the only concern of these midsized companies wasn’t getting the right analytics to compliment their other IT choices. It was no surprise that the shared advantages of The Cloud were the other big priority item. Moving ahead for these firms also means still keeping one eye to cost savings and this latest technological innovation appeals to the business that wants to share resources to keep costs low.

As far as barriers goes, the IBM report stated that one of the biggest barriers was lack of IT skills and resources but that’s a situation that is easily rectified with the right interactive agency on your side.

Mobile Application Market Will Reach $25 Billion by 2015

Mobile Application Market Will Reach $25 Billion by 2015: You Need To Keep Pace

Ask anyone that works on the Internet in a business capacity and they’ll be sure to tell you that one of the constants to doing business in the cyberworld is change. Taking advantage of change and growth is the way to plan your next move.  

Growth is the whole metric that internet business success gauges itself by and you need to ride the trends while they are cresting to flourish. One look at a the staggering numbers from World Mobile Applications Market, an American based market research firm, as they pertain to the explosion of mobile applications and you’ll quickly see where you need to be investing you advertising dollar.

The firm recently reports in readwriteweb.com that the mobile application market will be worth $25 Billion by 2015. Everyone that makes a living selling any kinds of goods and services on the Internet cannot ignore something with those numbers or merely call it a trend. 

What it means quite simply is that people will be shopping more and more with their handheld devices and the business that wants to survive and succeed needs to take notice. Remember here that the firm involved with this report has done their homework and highlighted two important facts as they relate further to business on the web:

·         That the entire mobile global application market was unaffected by the recession that crippled so many other industries and

·         part of the industry’s good fortune has to do with the fact that publishers can offer low cost apps supported by ads.

It all means that any internet related business looking for global profits needs to be aware they should be grabbing a piece of this mobile application bonanza so they are assured of the kind of hand held exposure that will be the lion’s share of the web based advertising market soon.