What Is the ROI?

Custom media does more than help you achieve intangible yet critical goals such as brand building. It drives dollars.

And unlike traditional marketing efforts such as product brochures or 4-page leave-behinds, custom media allows you to track results and ROI. With every initiative, we gather, analyze and provide you with hard, quantitative data that reveals to what degree the program is achieving its goals.

Our tools for measurement include:

•                Survey distribution and analysis, including establishment of baseline attitude and behavior

•                Control group measurement

•                Reader service card development and processing

•                Strategic, measurable editorial calls to action

•                Reader focus groups

•                Detailed data on enGauge performance, 
including open rates and list growth

•                Lead generation and tracking

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Our clients have attracted new customers at 1/20th of what they spent using other advertising avenues. They’ve seen sizable attendance increases that translated into millions of dollars in additional revenue. In other words, they’ve seen first-hand how custom media can improve communication, build stronger relationships and influence purchasing behavior.